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Include a low-resolution head shot (unlike your professional photographs) – it will load faster than a hi-res version. This will be for recognition/familiarity purposes only So, you want press coverage and partnerships (what brand doesn't?). And you understand how a media kit helps make this all possible. But how do you make a media kit? Mission statement (a short declaration that includes the purpose of the company, whom it serves, the problem it solves, the product or service it provides or any other element that is essential to its core message) Testimonials are another great way to show media professionals the impact and effectiveness of your brand or product.

Positioning statement (what makes your business unique from its competitors, and how it fits into the market) Yes, a media kit has incredible benefits for your brand (more on that in a second), but remember its purpose—making news media’s lives painless. Keeping this in mind will help you build a no-fluff media kit that the press loves to use. Canva Pro users have the ability to create a Brand Kit which stores their brand assets like logo, fonts and palette into their team folder, ready to be applied across all designs. Add some stunning visuals to your media kitNote: If you are a HubSpot Social user, you can use Reports to analyze the performance of your social posts and determine how well your social media efforts are performing.] Partnerships and Case Studies Journalists will especially appreciate portraits of your management team. They're most likely to cover stories involving people, so show them the people they'll want to write about.

While you can build a media kit from scratch, we recommend saving time (and preventing design headaches) using a free media kit template. These templates give you a framework for building a media kit—you’ll just pop in your copy and swap in your assets. Media kits can be interactive and over-the-top or static and basic—there’s no right or wrong way to do it. How you make your media kit will mostly depend on your audience, industry, and bandwidth. Now that you know what to include in your media kit, you might be wondering how to put all of that valuable information together so that it’s navigable and easy to understand. You’ll do this through a table of contents.This section is your chance to let past partnerships and brand collaborations speak for themselves. Let the old adage " show; don't tell" be your guide here. Featuring the right partnerships –– either via logos or through short case studies –– is a subtle but powerful tool for positioning your brand. Media kits are a non-negotiable element of any brand. Want to see your business featured on CNN, TechCrunch, or Forbes? Who doesn’t? To make it happen, you’ll need a top-notch media kit. Keep this section succinct: just a single testimonial should suffice. Only a few lines of text (even just a single short quote) and a single related image gets the point across, lending your pitch greater credibility thanks to social validation.