Nestlé KitKat Chocolate Cereal, 330g

Product Information

This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet." Chocolate fans will soon be able to treat themselves to KitKat cereal - with Nestle launching a brand new product.

Sarah Fordy, of Cereal Partners UK and Ireland, said: ‘This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option that can be enjoyed as part of a balanced diet.’ KitKat fans are set to enjoy a breaks bonanza this year, as the brand announces a raft of exciting new products. Among the highlights soon to hit supermarket shelves are tantalising 2 and 4-Finger flavours, the launch of KitKat Bites with Lotus Biscoff, and the nationwide rollout of the hugely popular KitKat Vegan. What’s new for 2023? KitKat Caramel 2-Finger and 4-Finger Sarah Fordy, Head of Marketing at Cereal Partners UK & Ireland, said: “We’re delighted to announce the partnership between Nestlé Cereals and KitKat. The group has raised the prices of its products throughout the year as inflation surged to 'unprecedented levels', Nestle’s chief executive Mark Schneider said. The newest addition to the Nestlé Cereals’ portfolio is made with a milk chocolate flavoured coating and is a source of five vitamins, calcium and iron.Last month, Nestle revealed its net profits tumbled by 45% as cost inflation led it to hike up the prices of its products. However it said sales of KitKats were particularly strong during the year, as well as home cooking brand Maggi. The new product delivered “a delicious taste of Kit Kat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option that can be enjoyed as part of a balanced diet”, said Sarah Fordy, head of marketing at Cereal Partners UK & Ireland. The newest addition to the Nestlé Cereals' portfolio is made with a milk chocolate flavoured coating and is a source of five vitamins, calcium and iron. Billed as capturing the “essence of the original chocolate bar”, the “indulgent” innovationis the brainchild of the Nestlé chocolate development team.

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The NPD is set to hit retailers from mid-April,bringing the chocolate bar to consumers’ morning meals. We're delighted to announce the partnership between Nestlé Cereals and KitKat," Sarah Fordy, Head of Marketing at Cereal Partners UK & Ireland commented.

Nestlé Cereals has today announced the launch of KitKat Cereal, a delicious new breakfast option which brings the taste of the popular chocolate bar straight to consumers’ cereal bowls. I compared supermarket oven pizzas to Chicago Town and Goodfellas - one will stop me buying takeaway This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”

Good to know

It's KitKat, but not as you know it! With a deliciously smooth and chocolatey centre, crunchy wafer pieces and a milk chocolate shell, KitKat Bites is a more indulgent way to enjoy a break. A hit with consumers since launching last year, you can now enjoy the treat in a completely new way, thanks to a collaboration with Lotus Biscoff. KitKat Bites with Lotus Biscoff are delicious bite-sized pieces filled with the original Lotus Biscoff spread and classic crispy KitKat wafer pieces. Available in a 90g sharing bag, these delectable bites will be available nationwide from the end of February. KitKat Chunky White with Lotus Biscoff