THE ALBUM

Product Information

This boxset has so many inclusions, from polaroids to clear prints, badges and 4 high resolution booklets with covers that resembles the Korean CD boxes.

On May 18, the group's Korean label, YG Entertainment, shared an update on the project, which was originally teased for June.On June 7, YG Entertainment released a prologue of Blackpink's newest reality show, 24/365 with Blackpink, ahead of its launch on YouTube. Crazy Over You", the sixth song, is a retro hip-hop song arrangement into a minimalist trap rhythm and Balkan whistle coupled with surf rock guitar sounds. Yeung of AllMusic said "overflowing with confidence, Jisoo, Jennie, Rosé, and Lisa conquer each track on The Album with their vocal ability (both singing and rapping) and effortless charm, switching up styles to offer something for every type of fan. THE ALBUM charted at number 2 in the UK quickly earning the project the honour of being the highest-charting release by a South Korean all-female act in history. On May 4, 2020, it was reported that the group had finished recording their new album and were scheduled to shoot a music video later that month.

To promote the album, Blackpink appeared on several music programs in South Korea and talk shows in the United States, in addition to headlining a virtual pay-per-view concert, titled " The Show" on January 31, 2021. It was also nominated for Album of the Year at the 2021 Golden Disc Awards, where it won the Best Album Bonsang.

The song debuted at number 33 on the US Billboard Hot 100 chart, becoming Blackpink's second top-forty debut. According to the International Federation of the Phonographic Industry (IFPI), the album was the fifth best-selling album worldwide in pure sales in 2020. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products.

Blackpink explained that The Album is meant to show a more mature side of the group by singing about a diversity emotions experienced by girls growing up, rather than just singing about love. On November 25, the group performed "Lovesick Girls" at the Waktu Indonesia Belanja, an event held by e-commerce platform Tokopedia.

The same day, Blackpink revealed The Album track listing, which confirmed first-time songwriting contributions from members Jennie and Jisoo and additional collaborations with rapper Cardi B and record producers David Guetta and Ryan Tedder.

On October 14, 2020, it was announced that Blackpink would hold a special live session on TikTok on October 21. BLACKPINK release teaser videos for new song How You Like That and they're serving some serious looks for their new era". million streams and 70,000 downloads worldwide in the tracking week ending October 8, according to MRC Data.The release was accompanied by a music video, directed by Seo Hyun-seung, which was released on the group's official YouTube channel the same day. The Show", available exclusively on Blackpink's YouTube channel, included first-time performances of songs from The Album and Rosé's upcoming solo " Gone".